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ABOUT EFM VR NOW SUMMIT

The EFM VR NOW Summit (Monday, February 24 2020) has established itself as the main Virtual Reality business conference of the European Film Market during the Berlinale. It is the highlight of the overall VR program. With inspiring keynotes and panel discussions featuring experts from XR and film, the half day conference brings cutting edge topics to the film and TV industry. In 2020 for the first time: Beyond Storytelling: from Time to Space, the VRBB extra showcase at the Zeiss Major Planetarium (Tuesday, February 25 2020).


ABOUT

The EFM VR NOW Summit has established itself as the main Virtual Reality business conference of the European Film Market during the Berlinale. It is the highlight of the overall VR program. With inspiring keynotes and panel discussions featuring experts from XR and film, the half day conference brings cutting edge topics to the film and TV industry.  


SPEAKERS EFM VR NOW SUMMIT (FEB 24, 2020)

Alberto Marcos
Business Development Manager
Zero Latency 

Maria Courtial
Co-founder & Managing Director
Faber Courtial

Caleb Deschanel
Cinematographer
“The Lion King” 

Stephan Heininger
Head of VR / AR
Telekom Deutschland

Ioulia Isserlis
CEO / Creative Producer
AnotherWorld VR

Ferhan Özkan
Co-founder
XR Bootcamp

Peter Popp
CEO
Reef / Softmachine

Tim Rittmann
Head of Content
Booster Space

Axel Steinkuhle
CEO
evrbit


PROGRAM

1:00 pm

DOORS

1:20 pm

Welcome and Introduction
Ioulia Isserlis (VRBB), Tim Rittmann (Booster Space)

1:30 pm

Virtual Production – why Virtual Reality is a revolution for film making?
Caleb Deschanel (Director of Photography, THE LION KING)
Disney’s stunningly beautiful “The Lion King” was shot using a virtual film set. A game engine and Virtual Reality hardware catapulted director Jon Favreau, DOP Caleb Deschanel and key team members from a storage hall in LA to the African Savannah in seconds. In a keynote speech followed by a fireside chat, Caleb Deschanel, a six-time Oscar-nominated cameraman, talks about the incredible possibilities offered by a virtual production film set. He will give insights in how Virtual Reality headsets can be set up for collaborative workflows and real time production. 

2:30 pm

Immersive content production of Fulldome experiences and beyond
Peter Popp (CEO, Reef & Softmachine)
The Munich based production company Softmachine is specialized in Fulldome experiences for theaters. Softmachine started producing Fulldome films in 2003 and is distributing its productions worldwide to digital Fulldome theaters. Peter Popp is giving an insight into the creative production specifics and challenges of Fulldome filmmaking, the development and potential of the growing worldwide market of dome theaters and the requirements of the international distribution of immersive content.

3:00 pm

HOT DRINKS & RECREATION

3:30 pm

Free-Roam VR – the new frontier of entertainment
Alberto Marcos (Business Development Manager, Zero Latency)
Zero Latency has gone from a garage in Melbourne, Australia to over 20 countries and 43 locations in 4 years. With over 1.3M games played already, Zero Latency is dominating the LBE VR industry. Free-Roam VR offers the most social and immersive entertainment experience you can get; with 8 players in a warehouse-sized venue, you get to explore, fight and play in worlds like never before. In this talk, Alberto Marcos unpacks why Free-Roam VR matters, and why it’s the pivotal platform for customers, operators and IP holders.

4:00 pm

1st Step – This View Changes Everything
Maria Courtial (Co-founder and Managing Director, FaberCourtial)
50 years ago, the Apollo missions were an exceptional adventure – FaberCourtial’s desire was to celebrate them in an extraordinary way through VR. The VR specialists from Darmstadt, Germany wanted to give the film a feeling of authenticity by not only using 3D animation, but also live-action astronauts in stereo 3D. Besides the challenge that everything had to be scientifically accurate, all the single steps of the mission had to be produced, the best “perspectives” to be selected. A mad ride within a tight schedule.

4:30 pm

VR in the year 2020 – between disruptive power and unfulfilled expectation
Caleb Deschanel (Director of Photography, THE LION KING), Alberto Marcos (Business Development Manager, Zero Latency), Ferhan Özkan (Co-Founder & CEO of VR First)
With so called Virtual Production, which is shooting CGI scenes in a complete virtual film set, the development of Virtual Reality has seen some unexpected turns. Rather than disrupting the way movies are watched, immersive technologies are radically going to change the way movies are made. But what about the promise that VR is going to be the next big thing in home entertainment? How is Location Based Entertainment holding up in 2020? And generally speaking: Is this year going to be the year that VR is finally making a break through?

5:15 pm

And this was just the beginning – insights of pioneering VR mass operations
Stephan Heininger (Head of VR/AR, Telekom Deutschland), Axel Steinkuhle (CEO, evrbit)
In order to make fascinating Virtual Reality worlds accessible for all people, the threshold must be low. In 2019, evrbit and Telekom Deutschland took entered movie theatres with 100 Oculus Go headsets per location. Viewers could watch cinematic VR shorts from their seats, the audio was provided by the cinema’s sound system. In their presentation Axel Steinkuhle and Stephan Heininger will share their experiences of the sold out Magenta VR Cinema Tour. Starting with the film selection, the marketing campaign and the communication with the cinemas, the on-site deployment, the target groups and the subsequent analysis. 

Following the talk, we will present the world premiere of “Project Witness: An Immersive Experience Inside Child Incarcination” by Black Dot Films VR. 

6:00 pm

END OF THE SUMMIT

 


BEYOND STORYTELLING: FROM TIME TO SPACE

Beyond Storytelling: from Time to Space – VRBB goes Planetarium. That’s the name of the VR NOW extra showcase at the Zeiss Major Planetarium in Berlin on Tuesday, February 25. Be inspired by a panel discussion with international experts from the VR industry. Enjoy screenings of immersive content on the impressive dome with a diameter of 23 meters (75 ft). Includes reception and transfer to Acud Afterparty (with African Space Maker Shuttle Bus).

organized & curated by: mYndstorm productions & INVR.SPACE in cooperation with TheNrbBus
Event Partners: African Space Makers & Zeiss Großplanetarium Berlin


SPEAKERS BEYOND STORYTELLING (FEB 25, 2020)

Fred Kelemen 
Director and DOP

Michel Reilhac 
Founding Curator 
Venice VR

Tupac Martir
Creative Director
Satore Studio

Vincenzo Cavallo Faras  
Creative Director
Satore Studio

Oliver Czeslik
CEO 
mYndstorm productions

Mila Schlingemann 
Head of Programming
Eye Film Institute

Kathleen Schroeter
Head of Marketing, Video & Wireless 
Fraunhofer HHI

3:15 pm

African Space Maker Shuttle starting from Martin Gropius Bau. Including screening

4:00 pm

Welcome at the Planetarium – Conférencière: Kathleen Schroeter

4:30 pm

Panel Discussion: Beyond Storytelling: from Time to Space

6:30 pm

Dome Screenings

8:00 pm

Reception

10:00 pm

 

African Space Maker Shuttle to Acud Afterparty. Shuttle will tour Planetarium/ Acud/ Martin Gropius Bau


Impressions

Here are a few impressions of the EFM VR NOW Summit 2019.


Cinematic VR Movie Theatre

The EFM VR NOW Summit offers the perfect environment to showcase what is possible in the world of Cinematic VR.

Sponsored by HP. Starlounge and Medienboard Berlin-Brandenburg, the Cinematic VR Movie Theater showcase offers a tailored program, explicitly dedicated to the needs of cinema owners, content distributors, and technology-providers. The cinema will be equipped with 100 synchronized VR headsets allowing participants to view movies in a theatre from a whole new perspective.


PROGRAM

This is the program for the EFM VR NOW Summit on Monday, February 24 at Berliner Freiheit. Find the full schedule and information about the additional event “EFM VR NOW Beyond Storytelling: from Time to Space” on Tuesday, February 25 HERE.   


1:00 pm

DOORS


1:20 pm

Welcome and Introduction

Ioulia Isserlis (VRBB), Helge Jürgens (Medienboard Berlin-Brandenburg), Tim Rittmann (Booster Space)


1:30 pm

Virtual Production – why Virtual Reality is a revolution for film making?

Caleb Deschanel
(Director of Photography, THE LION KING)

Learn more

Disney’s stunningly beautiful “The Lion King” was shot using a virtual film set. A game engine and Virtual Reality hardware catapulted director Jon Favreau, DOP Caleb Deschanel and key team members from a storage hall in LA to the African Savannah in seconds. In a keynote speech followed by a fireside chat with Tim Rittmann, Caleb Deschanel, a six-time Oscar-nominated cameraman, talks about the incredible possibilities offered by a virtual production film set. He will give insights in how Virtual Reality headsets can be set up for collaborative workflows and real time production. 


2:30 pm

Immersive content production of Fulldome experiences and beyond

Peter Popp
(CEO, Reef & Softmachine)

Learn more

The Munich based production company Softmachine is specialized in Fulldome experiences for theaters. Softmachine started producing Fulldome films in 2003 and is distributing its productions worldwide to digital Fulldome theaters. Peter Popp is giving an insight into the creative production specifics and challenges of Fulldome filmmaking, the development and potential of the growing worldwide market of dome theaters and the requirements of the international distribution of immersive content.


3:00 pm

HOT DRINKS & RECREATION


3:30 pm

Free-Roam VR – the new frontier of entertainment

Alberto Marcos
(Business Development Manager, Zero Latency)

Learn more

Zero Latency has gone from a garage in Melbourne, Australia to over 20 countries and 43 locations in 4 years. With over 1.3M games played already, Zero Latency is dominating the LBE VR industry. Free-Roam VR offers the most social and immersive entertainment experience you can get; with 8 players in a warehouse-sized venue, you get to explore, fight and play in worlds like never before. In this talk, Alberto Marcos unpacks why Free-Roam VR matters, and why it’s the pivotal platform for customers, operators and IP holders.


4:00 pm

1st Step – This View Changes Everything

Maria Courtial
(Co-founder and Managing Director, FaberCourtial)

Learn more

50 years ago, the Apollo missions were an exceptional adventure – FaberCourtial’s desire was to celebrate them in an extraordinary way through VR. The VR specialists from Damtstadt, Germany wanted to give the film a feeling of authenticity by not only using 3D animation, but also live-action astronauts in stereo 3D. Besides the challenge that everything had to be scientifically accurate, all the single steps of the mission had to be produced, the best “perspectives” to be selected. A mad ride within a tight schedule.


4:30 pm

VR in the year 2020 – between disruptive power and unfulfilled expectation

Caleb Deschanel (Director of Photography, THE LION KING), Alberto Marcos (Business Development Manager, Zero Latency), Ferhan Özkan (Co-Founder & CEO of VR First)

 

Learn more

With so called Virtual Production, which is shooting CGI scenes in a complete virtual film set, the development of Virtual Reality has seen some unexpected turns. Rather than disrupting the way movies are watched, immersive technologies are radically going to change the way movies are made. But what about the promise that VR is going to be the next big thing in home entertainment? How is Location Based Entertainment holding up in 2020? And generally speaking: Is this year going to be the year that VR is finally making a break through?


5:15 pm

And this was just the beginning – insights of pioneering VR mass operations

Stephan Heininger (Head of VR/AR, Telekom Deutschland), Axel Steinkuhle (CEO, evrbit)

Learn more

In order to make fascinating Virtual Reality worlds accessible for all people, the threshold must be low. In 2019, evrbit and Telekom Deutschland took entered movie theatres with 100 Oculus Go headsets per location. Viewers could watch cinematic VR shorts from their seats, the audio was provided by the cinema’s sound system. In their presentation Axel Steinkuhle and Stephan Heininger will share their experiences of the sold out Magenta VR Cinema Tour. Starting with the film selection, the marketing campaign and the communication with the cinemas, the on-site deployment, the target groups and the subsequent analysis.

Following the talk, we will present the world premiere of “Project Witness: An Immersive Experience Inside Child Incarcination” by Black Dot Films VR. 


6:00 pm

END OF THE SUMMIT

HOPE TO SEE YOU ON TUESDAY AT THE EFM VR NOW BEYOND STORYTELLING: FROM TIME TO SPACE AT THE ZEISS MAJOR PLANETARIUM.


VR NOW Business Night and 

THE GRAND After Party

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Partners & Sponsors


Venue

EFM VR NOW Summit
BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

See on Google Maps


Venues

EFM VR NOW Summit
BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

See on Google Maps

VR NOW Afterparty
THE GRAND
Berlin Mitte

Hirtenstraße 4
10178 Berlin

See on Google Maps

VR Movie Theater
CinemaxX am Potsdamer Platz
Potsdamer Platz

Potsdamer Straße 5
10785 Berlin

See on Google Maps


Venues

BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

THE GRAND
Berlin Mitte

Hirtenstraße 4
10178 Berlin

CinemaxX am Potsdamer Platz

Potsdamer Straße 5
10785 Berlin

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