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about
Impressions
speakers
program
Tickets
Venue

LEARN MORE

about
Impressions
speakers
program
Tickets
Venue

ABOUT

The EFM VR NOW Summit in Berlin shows how film, television and immersive media like Virtual Reality and 360 video are coming together. Get excited about how entertainment advances today. Get inspired by fantastic stories and opinions of international VR figure heads. Connect with content creators, producers and IP owners from both worlds. Get your own project started.

Warner Bros. will be presenting a VR experience of “Der Goldene Handschuh” during the event: at the EFM VR NOW Summit on February 10th, during VR NOW Business Night & After Party at THE GRAND on February 10th, at the VR Movie Theater at CinemaxX February 12th and at the VR Lounge during Berlinale (Feb 7-17th).

VR at EFM is represented in different ways: The EFM VR NOW Summit, VR NOW Business Night & After Party, VR Movie Theater at CinemaxX, VRNEXT Investors Club at Horizon, as well as the EFM’s 360° VR Market Screenings at Marriott.


ABOUT

The EFM VR NOW Summit in Berlin shows how film, television and immersive media like Virtual Reality and 360 video are coming together. Get excited about how entertainment advances today. Get inspired by fantastic stories and opinions of international VR figure heads. Connect with content creators, producers and IP owners from both worlds. Get your own project started.


Impressions

Here are a few impressions of the EFM VR NOW Summit 2018.


SPEAKERS

Lily Baldwin
Director / Actress

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Lily Baldwin is a multi-faceted creative working in New York City and Los Angeles who combines her penchant for dance and film to craft visceral stories with stylized dreamscapes.
As a filmmaker, her films are featured in The Criterion Collection on FilmStruck, Filmmaker Magazine, NOWNESS, Vimeo Staff Pick, Short of the Week, ShortsHD, Fandor, and iTunes. They have also screened internationally at film festivals, art fairs, galleries and museums.
Lily’s recent VR project, THROUGH YOU, co-directed with Saschka Unseld, premiered at the 2017 Sundance Film Festival. It was also a recipient of the 2016 Sundance Institute New Frontier / Jaunt VR Residency.

Bob Cooney 
Speaker, Author, Mentor

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Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world’s foremost expert on location-based virtual reality. The author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of some of the world’s most successful location-based entertainment products. He curates the location-based VR education programs for both Amusement Expo and VR Days, and is the tech editor for Replay Magazine, the oldest and most widely-read publication dedicated to the family entertainment industry. Cooney launched the world’s first successful laser tag company, Laser Storm, in 1990, which he took public after appearing in the Inc. 500 in 1996. He is also launched the first commercially successful VR arcade game, Beachhead 2000. Cooney has mentored some of the top VR manufacturers and operators, including Zero Latency, Hologate, Neurogaming, Virtuix, and others. 

Ioulia Isserlis
CEO / Creative Producer
AnotherWorld VR

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Ioulia Isserlis is the Co-Founder and CEO of AnotherWorld VR, a content and VR production studio that focuses on creating cinematic and narrative-driven VR experiences. Before founding AnotherWorld, Ioulia worked in the fields of content creation, film production/post-production.

Since going full-time into creative VR production, she has overseen a variety of projects from historical drama to the production of industrial applications and worked with clients such as Microsoft and Deutsche Bahn. She produced and co-wrote KOBOLD, a VR experience that premiered at the 75th Venice International Film Festival.

Alexander Knetig
Director of Digital Department
ARTE

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Alexander is the director of the digital department of ARTE. His team is editing and distributing the contents of this European cultural medium on the digital properties of ARTE (arte.tv, smartphone and tablet apps, Smart TV), as well as on third party platforms (social media, Youtube, ADSL boxes). Furthermore, they are coordinating the production of ARTE’s digital originals in France and Germany: webseries, interactive documentaries, VR and 360 projects as well as video games. Before joining ARTE Alexander was a producer at various French production companies and a freelance journalist for media in Germany, Austria, France, Spain and the US. He’s a founding member of the jury for new audiovisual formats of the Austrian ministry of Culture and regularly speaks on conferences and gives workshops in Europe and the Americas.

Stefan Kreutzer
Business Development
remote control productions

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Stefan Kreutzer works as a video game producer and business development manager for remote control productions GmbH (rcp), an international active production house for video games and mother to Europe’s biggest developer family. Rcp family teams have developed more than 130 games and gaming applications including titles like Angry Birds Evolution, Angry Birds Epic, Sacred Legends or John Woo’s Bloodstroke, that are being played by more than 150 million people worldwide.

Stefan Kreutzer started in the music industry as a tour booker with epm entertainment, later moving on to indie tour promoter target concerts, working with as exciting and different artists such as Alice Cooper, Slash from GunsNRoses, Porcupine Tree, Scooter, UB40, Lil Kim, Cypress Hill, Heather Nova and many more, in the end being the Agent of top selling German Rapstar Sido, his Aggro Berlin label colleagues, K.I.Z., Culcha Candela and others at piranha media’s event department. After a sabbatical earning a Master’s Degree in Contemporary History and writing a well received book on the German political strategy in the Near East during WWI, he returned to piranha media to head the Film & Games department and be marketing manager and editor-in-chief of Burger King’s customer magazine KING bringing it to its most profitable years so far. Having always been a passionate geek about movies, TV series, games and comics he found the perfect place to act out on it with Europe’s biggest and coolest games developer family rcp to produce and create interactive entertainment and transmedia experiences.

Stefan Kreutzer has produced the mobile game of the movie adaption of the best-selling kids novel Burg Schreckenstein and the interactive extension of the movie franchise Ostwind for PC, PS4 and Nintendo Switch. He is the VR evangelist at rcp and the person responsible for the development of WDR’s Meet The Miner VR experience and DAS BOOT VR Escape for Hologate. 

Timur Musabay
Director
Occupied VR

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One of Occupied’s co-founders and creative leads, Timur Musabay has been directing within the world of Virtual Reality since its initial resurgence. Although a young company, Occupied has already developed Immersive Experiences for such brands as: Samsung, Sony, Nike, Intel, Mad Decent, Universal, David Cronenberg, Flying Lotus and VICE. Currently, he is in post-production with Blimey, developing The Holy City, an interactive VR documentary captured entirely on the most exclusive locations in the old city of Jerusalem.

Joanna Popper
Global Head of VR for Location Based Entertainment
HP

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Joanna Popper is a Hollywood and Silicon Valley media executive. She recently became HP’s Global Head of Virtual Reality for Location Based Entertainment. Prior she was EVP of Media & Marketing at Singularity University and VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC and Singularity University for a new TV series on technology and innovation.
Joanna was selected as “50 Women Can Change the World in Media and Entertainment,” “Top Women in Digital: Game Changers,” “101 Women Leading the VR Industry” and is on the Coalition for the Women in XR Fund.
Her previous experience includes McKinsey, JP Morgan Chase and DHL. She has degrees from Northwestern University and The Wharton School at the University of Pennsylvania.

Liz Rosenthal
Founder & CEO
Power to the Pixel

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A pioneer of immersive and interactive storytelling, specialising in audiovisual innovation.
Liz Rosenthal specialises in boosting the digital potential of creators, institutions and media business. She is the Founder & CEO of Power the Pixel and Programmer of immersive content for Venice International Film Festival’s Venice VR, the official competition section and Venice Production Bridge Finance Market.
Throughout her career, Liz has helped international media businesses and creatives to innovate and adapt to changing audiences. As a consultant for leading international festivals, international media organisations, national and regional funds, Liz shares her expertise in innovation strategy to help creators and businesses to ideate, finance and distribute immersive and interactive projects.
Liz is a board director of The Space (BBC and Arts Council England commissioning fund for digital arts projects), an advisory board member of Immerse UK whose content subgroup she runs and Mediamorfosis. She is a member of BAFTA, the International Academy of Digital Arts and Sciences and a fellow of the RSA. She has served as a jury member for numerous festivals and project funding programmes.

Max Sacker
CEO / Creative Director
AnotherWorld VR

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Max Sacker is a filmmaker, Co-Founder and creative director at Anotherworld VR. Before going full time into virtual reality, he wrote and directed a number of award-winning fantasy and horror short films including The Secret Adventures of the Projectionist and worked as a story consultant and VFX supervisor on the social media horror film Unfriend (Warner Bros.) 
He is currently working on KOBOLD: a horror film and VR experience that blurs the line between cinema and VR gaming.

Salar Shahna
CEO  
World VR Forum

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Before launching Dirty Bacon, Salar participated on several projects with Rita Productions in Geneva, notably on Daniel Schweizer’s “Dirty Gold War” as line producer, then on Claude Barras’ “My Life as a Zucchini” (nominated at the Oscars) as transmedia producer. In 2015, he moved from cinema to Virtual Reality, joining apelab in Geneva as a producer on the Sequenced series (Sundance, GDC) and in 2019 launching the AR adventure WynterOlymp in Saint-Moritz. He is also at the head of the World VR Forum, an organisation which has promoted VR internationally since 2015, holding its annual gathering every year in Crans-Montana, Switzerland. His focus was to connect science, creatives and industry; stimulate the market and showcase the best works in the festival. With his team, he kept extending the mission of the Forum notably by launching a talent incubator that supports and guides creatives, directors and technicians in the development of their projects. The Forum opened its first artist residency in 2018 welcoming  underwater VR experience with waterproof headset and the artist Pierre Friquet

Lee Williams
Director
Occupied VR

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J.Lee Williams is a multi-award-winning director with a strong Animation and VFX background. His 20+ years in production has helped develop his many talents, from Commercial and Film Direction to Virtual Reality and XR. Most notably, J. Lee directed the award-winning Body/Mind/Change, a retrospective film for/and starring David Cronenberg. It was during this project that he discovered Virtual Reality and Immersive Entertainment. J has since directed–or been a creative lead on–over 50+ VR/XR productions. His unique understanding of the medium has allowed him to propel forward, always pushing the boundaries of what can, and can’t be done. He is the Founder of Occupied VR, one of Canada’s Top Entertainment Production companies that marries, Virtual Reality, Film, VFX, Animation and Design into compelling multi-platform experiences for brands and artists. J. Lee and Occupied have developed Experiences for brands such as: Ridley Scott and Associates, Coca-Cola, Nike, Intel, Sony, Samsung, Universal, Warner Brothers, VICE, Lincoln and the United Nations.


PROGRAM

Here is the program draft of our one day conference. (subject to change)

1:00 pm

DOORS

1:20 pm

Welcome and Introduction
Matthijs Wouter Knol (EFM), Stephan Schindler (VRBB), Tim Rittmann (Booster Space)

1:30 pm

A Distribution Map for Immersive Content
Liz Rosenthal (Founder of Power to the Pixel, Venice VR)
Liz Rosenthal will map out how immersive creative content is engaging and reaching audiences across international LBE (location based entertainment) and online platforms. Who are the players, where are the major locations and distribution platforms, are there “trade routes” that already have been established? Liz Rosenthal, a frequent wanderer in the realms of immersive entertainment, will point towards where and how impact and ROI will be possible. The Venice VR curator introduces you to the new world of location based virtual reality, the up to date version of out of home entertainment.

2:00 pm

Around the World in LBE
Joanna Popper (Global Head of VR for Location Based Entertainment, HP)

In the search for new audiences and driving innovation, studios and production companies have experimented with well known franchises and original content in this emerging market. Joanna Popper is the Global Head of Virtual Reality for Location Based Entertainment at HP Inc, and was previously EVP of Media and Marketing at Singularity University and VP of Marketing at NBCUniversal. She highlights global case studies of what’s working and what’s not, and the technology that drives these compelling new media experiences.

2:30 pm

Out of Home Entertainment – immerse yourself into LBE business
Bob Cooney (Speaker, Author, Mentor)
You can find VR in theme parks, shopping malls, cinemas or dedicated VR Arcades. Out of home entertainment using Virtual Reality is a growing business and, to this date one of few steady income sources for content creators and investors alike. How is the market set up, what kind of content is demanded and most successful, what are the overall requirements to get a foot in the business? Bob Cooney is a thought leader in this field with more than 30 years of experience. His overview will bring you up to date.

3:00 pm

What if we were wrong? 4 years experimenting with immersive content at ARTE
Alexander Knetig (Director of Digital Department, ARTE)
Since 2014 and the launch of its first 360-Video projects, the European cultural medium ARTE has been experimenting with immersive content in different genres: interactive fiction, high-end wildlife features, experimental documentaries. Now, a huge bunch of new authors is sending us their projects, presenting narrative and formal aspects that show how much immersive media have matured during the last five years. At the same time, however, production is becoming increasingly difficult: the projects get bigger – and we already read that “VR is dead” (again…). But what if our approach has been wrong all along?

3:30 pm

HOT DRINKS & RECREATION

4:00 pm

Value-Added VR: Boosting Film and TV With Virtual Reality
Breaking new ground in the way we experience story, VR is also becoming an important marketing tool for traditional media. Popular franchises and independents alike are using immersive content to attract and engage audiences by expanding or deepening their story universes. In this panel, we’ll hear how VR is being deployed to bolster and better monetize intellectual property

This IFA Industry Debate is moderated by Henry Chu (Variety)

5:00 pm

Entering new terrain
Salar Shahna (CEO of World VR Forum)
Producer Salar Shahna will introduce you to TERRAIN, the new virtual dance experience by Lily Baldwin (director / dance performer) and Saschka Unseld (VR director), rethinking the use of 360 video in an interactive environment using the body as interface. With this case-study you gain insights on a highly innovative VR experience produced between Europe and USA.

5:20 pm

“Kobold” and “Der Pass”
Ioulia Isserlis & Max Sacker (Co-Founders of AnotherWorld VR)
“Der Pass” (engl.: Pagan Peak) is an upcoming crime show by Wiedemann & Berg, one of the hottest TV production companies (“4 Blocks”, “Dark”) in Germany. Now it’s getting a dedicated VR experience, as shadowy as the show itself. Responsible for the immersive goosebumps is Anotherworld VR from Berlin, who successfully released the horror VR experience “Kobold”. Anotherworld VR co-founders Ioulia and Max will talk about the learnings of creating suspense in VR and how they’re going to improve on the upcoming “Der Pass” spin-off.

5:40 pm

Submerging into virtual worlds
Stefan Kreutzer (Business Development Manager, remote control productions)

Every new technology is accompanied by extreme hype and disenchantment, trial and error and new findings. Virtual Reality has been praised as the answer to declining movie audiences, but recent development such as the end of StarVR or IMAX VR have brought disillusionment. No reason for tribulation as unaltered VR offers enormous potential for movie makers, story tellers and IP creators. There is no better medium for immersing into a narrative and expanding viewer experience than VR. The examples of Das Boot VR Escape for Hologate or WDR’s Meet The Miner show how Virtual Reality can complement traditional entertainment formats and offer unique experiences at the same time.

6:00 pm

END OF THE SUMMIT

We welcome you to join us at the VR NOW Business Night (starting at 6:30pm) and THE GRAND After Party (starting at 7:00pm). Free entry and drink vouchers for EFM VR NOW Summit ticket holders.

Location: THE GRAND, Hirtenstraße 4, 10178 Berlin. Google Maps Link


Cinematic VR Movie Theatre

The EFM VR NOW Summit offers the perfect environment to showcase what is possible in the world of Cinematic VR.

Sponsored by HP. Starlounge and Medienboard Berlin-Brandenburg, the Cinematic VR Movie Theater showcase offers a tailored program, explicitly dedicated to the needs of cinema owners, content distributors, and technology-providers. The cinema will be equipped with 100 synchronized VR headsets allowing participants to view movies in a theatre from a whole new perspective.


PROGRAM

Here is the program draft of our one day conference. (subject to change)

1:00 pm

DOORS

1:20 pm

Welcome and Introduction
Matthijs Wouter Knol (EFM), Stephan Schindler (VRBB), Tim Rittmann (Booster Space)

1:30 pm

A Distribution Map for Immersive Content
Liz Rosenthal (Founder of Power to the Pixel, Venice VR)
Liz Rosenthal will map out how immersive creative content is engaging and reaching audiences across international LBE (location based entertainment) and online platforms. Who are the players, where are the major locations and distribution platforms, are there “trade routes” that already have been established? Liz Rosenthal, a frequent wanderer in the realms of immersive entertainment, will point towards where and how impact and ROI will be possible. The Venice VR curator introduces you to the new world of location based virtual reality, the up to date version of out of home entertainment.

2:00 pm

Around the World in LBE
Joanna Popper (Global Head of VR for Location Based Entertainment, HP)

In the search for new audiences and driving innovation, studios and production companies have experimented with well known franchises and original content in this emerging market. Joanna Popper is the Global Head of Virtual Reality for Location Based Entertainment at HP Inc, and was previously EVP of Media and Marketing at Singularity University and VP of Marketing at NBCUniversal. She highlights global case studies of what’s working and what’s not, and the technology that drives these compelling new media experiences.

2:30 pm

Out of Home Entertainment – immerse yourself into LBE business
Bob Cooney (Speaker, Author, Mentor)
You can find VR in theme parks, shopping malls, cinemas or dedicated VR Arcades. Out of home entertainment using Virtual Reality is a growing business and, to this date one of few steady income sources for content creators and investors alike. How is the market set up, what kind of content is demanded and most successful, what are the overall requirements to get a foot in the business? Bob Cooney is a thought leader in this field with more than 30 years of experience. His overview will bring you up to date.

3:00 pm

What if we were wrong?
4 years experimenting with
immersive content at ARTE
Alexander Knetig (Director of Digital Department, ARTE)
Since 2014 and the launch of its first 360-Video projects, the European cultural medium ARTE has been experimenting with immersive content in different genres: interactive fiction, high-end wildlife features, experimental documentaries. Now, a huge bunch of new authors is sending us their projects, presenting narrative and formal aspects that show how much immersive media have matured during the last five years. At the same time, however, production is becoming increasingly difficult: the projects get bigger – and we already read that “VR is dead” (again…). But what if our approach has been wrong all along?

3:30 pm

HOT DRINKS & RECREATION

4:00 pm

Value-Added VR: Boosting Film and TV With Virtual Reality
Breaking new ground in the way we experience story, VR is also becoming an important marketing tool for traditional media. Popular franchises and independents alike are using immersive content to attract and engage audiences by expanding or deepening their story universes. In this panel, we’ll hear how VR is being deployed to bolster and better monetize intellectual property

This IFA Industry Debate is moderated by Henry Chu (Variety)

5:00 pm

Entering new terrain
Salar Shahna (CEO of World VR Forum)
Producer Salar Shahna will introduce you to TERRAIN, the new virtual dance experience by Lily Baldwin (director / dance performer) and Saschka Unseld (VR director), rethinking the use of 360 video in an interactive environment using the body as interface. With this case-study you gain insights on a highly innovative VR experience produced between Europe and USA.

5:20 pm

“Kobold” and “Der Pass”
Ioulia Isserlis & Max Sacker (Co-Founders of AnotherWorld VR)
“Der Pass” (engl.: Pagan Peak) is an upcoming crime show by Wiedemann & Berg, one of the hottest TV production companies (“4 Blocks”, “Dark”) in Germany. Now it’s getting a dedicated VR experience, as shadowy as the show itself. Responsible for the immersive goosebumps is Anotherworld VR from Berlin, who successfully released the horror VR experience “Kobold”. Anotherworld VR co-founders Ioulia and Max will talk about the learnings of creating suspense in VR and how they’re going to improve on the upcoming “Der Pass” spin-off.

5:40 pm

Submerging into virtual worlds
Stefan Kreutzer (Business Development Manager, remote control productions)

Every new technology is accompanied by extreme hype and disenchantment, trial and error and new findings. Virtual Reality has been praised as the answer to declining movie audiences, but recent development such as the end of StarVR or IMAX VR have brought disillusionment. No reason for tribulation as unaltered VR offers enormous potential for movie makers, story tellers and IP creators. There is no better medium for immersing into a narrative and expanding viewer experience than VR. The examples of Das Boot VR Escape for Hologate or WDR’s Meet The Miner show how Virtual Reality can complement traditional entertainment formats and offer unique experiences at the same time.

6:00 pm

END OF THE SUMMIT

We welcome you to join us at the VR NOW Business Night (starting at 6:30pm) and THE GRAND After Party (starting at 7:00pm). Free entry and ticket vouchers for EFM VR NOW Summit ticket holders.

Location: THE GRAND, Hirtenstraße 4, 10178 Berlin. Google Maps Link


VR NOW Business Night & After Party

Right after the EFM VR NOW Summit, attendees can indulge in some networking during the VR NOW Business Night & After Party, hosted at THE GRAND. Party with industry professionals and international businesses. Meet some old friends and make some new ones!

Starting at 6:30pm, transition into the evening at the VR NOW Business Night, followed by dinner served at 7:30pm. Then stay late for the After Party which kicks off at 9pm. 


VR Movie Theater at CinemaxX am Potsdamer Platz

Don’t forget about the VR Movie Theater at CinemaxX am Potsdamer Platz on February 12th. Experience VR in a theater full of other spectators, a truly remarkable event that you won’t want to miss. It’s also another chance to try out the Warner Bros. “Der Goldene Handschuh” experience. 

 

 


VR NOW Business Night and 

THE GRAND After Party

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Tickets

 

Tickets

 

Partners & Sponsors


Venues

EFM VR NOW Summit
BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

See on Google Maps

VR NOW Afterparty
THE GRAND
Berlin Mitte

Hirtenstraße 4
10178 Berlin

See on Google Maps

VR Movie Theater
CinemaxX am Potsdamer Platz
Potsdamer Platz

Potsdamer Straße 5
10785 Berlin

See on Google Maps


Venues

EFM VR NOW Summit
BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

See on Google Maps

VR NOW Afterparty
THE GRAND
Berlin Mitte

Hirtenstraße 4
10178 Berlin

See on Google Maps

VR Movie Theater
CinemaxX am Potsdamer Platz
Potsdamer Platz

Potsdamer Straße 5
10785 Berlin

See on Google Maps


Venues

BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

THE GRAND
Berlin Mitte

Hirtenstraße 4
10178 Berlin

CinemaxX am Potsdamer Platz

Potsdamer Straße 5
10785 Berlin

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