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ABOUT EFM VR NOW SUMMIT

The EFM VR NOW Summit (Monday, February 24 2020) has established itself as the main Virtual Reality business conference of the European Film Market during the Berlinale. It is the highlight of the overall VR program. With inspiring keynotes and panel discussions featuring experts from XR and film, the half day conference brings cutting edge topics to the film and TV industry. In 2020 for the first time: Beyond Storytelling: from Time to Space, the VRBB extra showcase at the Zeiss Major Planetarium (Tuesday, February 25 2020).    


ABOUT

The EFM VR NOW Summit has established itself as the main Virtual Reality business conference of the European Film Market during the Berlinale. It is the highlight of the overall VR program. With inspiring keynotes and panel discussions featuring experts from XR and film, the half day conference brings cutting edge topics to the film and TV industry.  


SPEAKERS EFM VR NOW SUMMIT (FEB 24, 2020)

Alberto Marcos
Business Development Manager
Zero Latency 

Maria Courtial
Co-founder & Managing Director
Faber Courtial

Caleb Deschanel
Cinematographer
“The Lion King” 

Stephan Heininger
Head of VR / AR
Telekom Deutschland

Ioulia Isserlis
CEO / Creative Producer
AnotherWorld VR

Ferhan Özkan
CEO
Reef / Softmachine

Peter Popp
CEO
Reef / Softmachine

Tim Rittmann
Head of Content
Booster Space

Axel Steinkuhle
CEO
evrbit


PROGRAM

1:00 pm

DOORS

1:20 pm

Welcome and Introduction
Ioulia Isserlis (VRBB), Tim Rittmann (Booster Space)

1:30 pm

Virtual Production – why Virtual Reality is a revolution for film making?
Caleb Deschanel (Director of Photography, THE LION KING)
Disney’s stunningly beautiful “The Lion King” was shot using a virtual film set. A game engine and Virtual Reality hardware catapulted director Jon Favreau, DOP Caleb Deschanel and key team members from a storage hall in LA to the African Savannah in seconds. In a keynote speech followed by a fireside chat, Caleb Deschanel, a six-time Oscar-nominated cameraman, talks about the incredible possibilities offered by a virtual production film set. He will give insights in how Virtual Reality headsets can be set up for collaborative workflows and real time production. 

2:30 pm

Immersive content production of Fulldome experiences and beyond
Peter Popp (CEO, Reef & Softmachine)
The Munich based production company Softmachine is specialized in Fulldome experiences for theaters. Softmachine started producing Fulldome films in 2003 and is distributing its productions worldwide to digital Fulldome theaters. Peter Popp is giving an insight into the creative production specifics and challenges of Fulldome filmmaking, the development and potential of the growing worldwide market of dome theaters and the requirements of the international distribution of immersive content.

3:00 pm

HOT DRINKS & RECREATION

3:30 pm

Location Based Virtual Reality
Alberto Marcos (Business Development Manager, Zero Latency)
The session with Caecilia Charbonnier from Dreamscape Immersive was replaced with a talk by Alberto Marcos from Zero Latency, one of the world’s biggest providers of multi-user Location Based VR. More info about his session coming soon.

4:00 pm

1st Step – This View Changes Everything
Maria Courtial (Co-founder and Managing Director, FaberCourtial)
50 years ago, the Apollo missions were an exceptional adventure – FaberCourtial’s desire was to celebrate them in an extraordinary way through VR. The VR specialists from Darmstadt, Germany wanted to give the film a feeling of authenticity by not only using 3D animation, but also live-action astronauts in stereo 3D. Besides the challenge that everything had to be scientifically accurate, all the single steps of the mission had to be produced, the best “perspectives” to be selected. A mad ride within a tight schedule.

4:30 pm

VR in the year 2020 – between disruptive power and unfulfilled expectation
Caleb Deschanel (Director of Photography, THE LION KING), Ferhan Özkan (Co-Founder & CEO von VR First)
With so called Virtual Production, which is shooting CGI scenes in a complete virtual film set, the development of Virtual Reality has seen some unexpected turns. Rather than disrupting the way movies are watched, immersive technologies are radically going to change the way movies are made. But what about the promise that VR is going to be the next big thing in home entertainment? How is Location Based Entertainment holding up in 2020? And generally speaking: Is this year going to be the year that VR is finally making a break through?

5:15 pm

And this was just the beginning – insights of pioneering VR mass operations
Stephan Heininger (Head of VR/AR, Telekom Deutschland), Axel Steinkuhle (CEO, evrbit)
In order to make fascinating Virtual Reality worlds accessible for all people, the threshold must be low. In 2019, evrbit and Telekom Deutschland took entered movie theatres with 100 Oculus Go headsets per location. Viewers could watch cinematic VR shorts from their seats, the audio was provided by the cinema’s sound system. In their presentation Axel Steinkuhle and Stephan Heininger will share their experiences of the sold out Magenta VR Cinema Tour. Starting with the film selection, the marketing campaign and the communication with the cinemas, the on-site deployment, the target groups and the subsequent analysis. 

6:00 pm

END OF THE SUMMIT

 


BEYOND STORYTELLING: FROM TIME TO SPACE

Beyond Storytelling: from Time to Space – VRBB goes Planetarium. That’s the name of the VR NOW extra showcase at the Zeiss Major Planetarium in Berlin on Tuesday, February 25. Be inspired by a panel discussion with international experts from the VR industry. Enjoy screenings of immersive content on the impressive dome with a diameter of 23 meters (75 ft). Includes reception and Acud Afterparty (with African Space Maker Shuttle Bus).

organized & curated by: mYndstorm productions & INVR.SPACE in cooperation with TheNrbBus
Event Partners: African Space Makers & Zeiss Großplanetarium Berlin


SPEAKERS BEYOND STORYTELLING (FEB 25, 2020)

Fred Kelemen 
Director and DOP

Michel Reilhac 
Founding Curator 
Venice VR

Tupac Martir
Creative Director
Satore Studio

Vincenzo Cavallo Faras  
Creative Director
Satore Studio

Oliver Czeslik
CEO 
mYndstorm productions

Mila Schlingemann 
Head of Programming
Eye Film Institute

Kathleen Schroeter
Head of Marketing, Video & Wireless 
Fraunhofer HHI

3:15 pm

African Space Maker Shuttle starting from Martin Gropius Bau. Including screening

4:00 pm

Welcome at the Planetarium – Conférencière: Kathleen Schroeter

4:30 pm

Panel Discussion: Beyond Storytelling: from Time to Space

6:30 pm

Dome Screenings

8:00 pm

Reception

10:00 pm

 

African Space Maker Shuttle to Acud Afterparty. Shuttle will tour Planetarium/ Acud/ Martin Gropius Bau


Impressions

Here are a few impressions of the EFM VR NOW Summit 2019.


PROGRAM

Here is the program draft of our one day conference. (subject to change)

1:00 pm

DOORS

1:20 pm

Welcome and Introduction
Stephan Schindler (VRBB), Tim Rittmann (Booster Space)

1:30 pm

Virtual Production – why Virtual Reality is a revolution for film making?
Caleb Deschanel (Director of Photography, THE LION KING)
Disney’s stunningly beautiful “The Lion King” was shot using a virtual film set. A game engine and Virtual Reality hardware catapulted director Jon Favreau, DOP Caleb Deschanel and key team members from a storage hall in LA to the African Savannah in seconds. In a keynote speech followed by a fireside chat, Caleb Deschanel, a six-time Oscar-nominated cameraman, talks about the incredible possibilities offered by a virtual production film set. He will give insights in how Virtual Reality headsets can be set up for collaborative workflows and real time production. 

2:30 pm

Immersive content production for multiple channels
Peter Popp (CEO, Reef & Softmachine)
The Munich based production and distribution house Reef is specialized in Full Dome Experiences, but more and more keeps on looking for more sustainable and wider spread means of production. What works in VR may also work in full dome 2D and 3D, and the usage of more than just one ecosystem can make immersive content production more profitable.

3:00 pm

HOT DRINKS & RECREATION

3:30 pm

Dreamscape – Pushing the limits of immersive entertainment
Caecilia Charbonnier (CEO Dreamscape VR)
Breaking new ground in the way we experience story, VR is also becoming an important marketing tool for traditional media. Popular franchises and independents alike are using immersive content to attract and engage audiences by expanding or deepening their story universes. In this panel, we’ll hear how VR is being deployed to bolster and better monetize intellectual property.

4:00 pm

VR in the year 2020 – between disruptive power and unfulfilled expectation
Caecilia Charbonnier (CEO Dreamscape VR), Caleb Deschanel (Director of Photography, THE LION KING), tbc
With so called Virtual Production, which is shooting CGI scenes in a complete virtual film set, the development of Virtual Reality has seen some unexpected turns. Rather than disrupting the way movies are watched, immersive technologies are radically going to change the way movies are made. But what about the promise that VR is going to be the next big thing in home entertainment? How is Location Based Entertainment holding up in 2020? And generally speaking: Is this year going to be the year that VR is finally making a break through?

5:00 pm

Presentation plus WORLD PREMIERE 
As a special highlight of the EFM VR NOW Summit program, we proudly present the world premiere of an international co-production. Stay tuned for more information.  

6:00 pm

END OF THE SUMMIT

 


SPEAKERS OF 2019

Lily Baldwin
Director / Actress

Bob Cooney 
Speaker, Author, Mentor

Ioulia Isserlis
CEO / Creative Producer
AnotherWorld VR

Alexander Knetig
Director of Digital Department
ARTE

Stefan Kreutzer
Business Development
remote control productions

Timur Musabay
Director
Occupied VR

Joanna Popper
Global Head of VR for Location Based Entertainment
HP

Liz Rosenthal
Founder & CEO
Power to the Pixel

Max Sacker
CEO / Creative Director
AnotherWorld VR

Salar Shahna
CEO  
World VR Forum


Cinematic VR Movie Theatre

The EFM VR NOW Summit offers the perfect environment to showcase what is possible in the world of Cinematic VR.

Sponsored by HP. Starlounge and Medienboard Berlin-Brandenburg, the Cinematic VR Movie Theater showcase offers a tailored program, explicitly dedicated to the needs of cinema owners, content distributors, and technology-providers. The cinema will be equipped with 100 synchronized VR headsets allowing participants to view movies in a theatre from a whole new perspective.


PROGRAM

Here is the program draft of our one day conference. (subject to change)


1:00 pm

DOORS


1:20 pm

Welcome and Introduction

Ioulia Isserlis (VRBB), Tim Rittmann (Booster Space)


1:30 pm

Virtual Production – why Virtual Reality is a revolution for film making?

Caleb Deschanel
(Director of Photography, THE LION KING)

Learn more

Disney’s stunningly beautiful “The Lion King” was shot using a virtual film set. A game engine and Virtual Reality hardware catapulted director Jon Favreau, DOP Caleb Deschanel and key team members from a storage hall in LA to the African Savannah in seconds. In a keynote speech followed by a fireside chat, Caleb Deschanel, a six-time Oscar-nominated cameraman, talks about the incredible possibilities offered by a virtual production film set. He will give insights in how Virtual Reality headsets can be set up for collaborative workflows and real time production. 


2:30 pm

Immersive content production for multiple channels

Peter Popp
(CEO, Reef & Softmachine)

Learn more

The Munich based production and distribution house Reef is specialized in Full Dome Experiences, but more and more keeps on looking for more sustainable and wider spread means of production. What works in VR may also work in full dome 2D and 3D, and the usage of more than just one ecosystem can make immersive content production more profitable.


3:00 pm

HOT DRINKS & RECREATION


3:30 pm

Dreamscape – Pushing the limits of immersive entertainment

Caecilia Charbonnier
(CEO Dreamscape VR)

Learn more

Breaking new ground in the way we experience story, VR is also becoming an important marketing tool for traditional media. Popular franchises and independents alike are using immersive content to attract and engage audiences by expanding or deepening their story universes. In this panel, we’ll hear how VR is being deployed to bolster and better monetize intellectual property.


4:00 pm

1st Step – This View Changes Everything

Maria Courtial
(Co-founder and Managing Director, FaberCourtial)

Learn more

50 years ago, the Apollo missions were an exceptional adventure – FaberCourtial’s desire was to celebrate them in an extraordinary way through VR. The VR specialists from Damtstadt, Germany wanted to give the film a feeling of authenticity by not only using 3D animation, but also live-action astronauts in stereo 3D. Besides the challenge that everything had to be scientifically accurate, all the single steps of the mission had to be produced, the best “perspectives” to be selected. A mad ride within a tight schedule.


4:30 pm

VR in the year 2020 – between disruptive power and unfulfilled expectation

Caecilia Charbonnier (Co-founder and Chief Innovation Officer, Dreamscape Immersive), Caleb Deschanel (Director of Photography, THE LION KING)

Learn more

With so called Virtual Production, which is shooting CGI scenes in a complete virtual film set, the development of Virtual Reality has seen some unexpected turns. Rather than disrupting the way movies are watched, immersive technologies are radically going to change the way movies are made. But what about the promise that VR is going to be the next big thing in home entertainment? How is Location Based Entertainment holding up in 2020? And generally speaking: Is this year going to be the year that VR is finally making a break through?


5:15 pm

And this was just the beginning – insights of pioneering VR mass operations

Stephan Heininger (Head of VR/AR, Telekom Deutschland), Axel Steinkuhle (CEO, evrbit)

Learn more

In order to make fascinating Virtual Reality worlds accessible for all people, the threshold must be low. In 2019, evrbit and Telekom Deutschland took entered movie theatres with 100 Oculus Go headsets per location. Viewers could watch cinematic VR shorts from their seats, the audio was provided by the cinema’s sound system. In their presentation Axel Steinkuhle and Stephan Heininger will share their experiences of the sold out Magenta VR Cinema Tour. Starting with the film selection, the marketing campaign and the communication with the cinemas, the on-site deployment, the target groups and the subsequent analysis.


6:00 pm

END OF THE SUMMIT


VR NOW Business Night & After Party

Right after the EFM VR NOW Summit, attendees can indulge in some networking during the VR NOW Business Night & After Party, hosted at THE GRAND. Party with industry professionals and international businesses. Meet some old friends and make some new ones!

Starting at 6:30pm, transition into the evening at the VR NOW Business Night, followed by dinner served at 7:30pm. Then stay late for the After Party which kicks off at 9pm. 


VR Movie Theater at CinemaxX am Potsdamer Platz

Don’t forget about the VR Movie Theater at CinemaxX am Potsdamer Platz on February 12th. Experience VR in a theater full of other spectators, a truly remarkable event that you won’t want to miss. It’s also another chance to try out the Warner Bros. “Der Goldene Handschuh” experience. 

 

 


VR NOW Business Night and 

THE GRAND After Party

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Partners & Sponsors


Venue

EFM VR NOW Summit
BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

See on Google Maps


Venues

EFM VR NOW Summit
BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

See on Google Maps

VR NOW Afterparty
THE GRAND
Berlin Mitte

Hirtenstraße 4
10178 Berlin

See on Google Maps

VR Movie Theater
CinemaxX am Potsdamer Platz
Potsdamer Platz

Potsdamer Straße 5
10785 Berlin

See on Google Maps


Venues

BERLINER FREIHEIT
Potsdamer Platz

Berliner Freiheit 2,
10785 Berlin

THE GRAND
Berlin Mitte

Hirtenstraße 4
10178 Berlin

CinemaxX am Potsdamer Platz

Potsdamer Straße 5
10785 Berlin

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